Make things as simple as possible, but no simpler.
At Code Gray, we like the KISS principle ("Keep It Simple, Stupid!"). We strive for simplicity and elegance in everything we do, from software design to user interface.
We believe the most enduring tools are those that make life easier, not harder. If it's not intuitively obvious how to use a product, then there's room for improvement. That's our philosophy. We hope you like the results.